Problems in the Web2 Creator Economy

1. Centralized Ownership

Platforms control content; creators do not truly own their clips.

2. Limited Monetization

Only a tiny percentage of creators profit from their work.

3. No Royalty Transparency

Editors, collaborators, and partners rarely receive their share fairly.

4. Viral Clips Have No On-Chain Value

No way to certify ownership, trade, or license clips securely.

Clipchain solves these issues by turning video clips into Web3 assets powered by Binance Smart Chain.